In Full Color & More

Iron Man 3 debuts in just a few weeks, or maybe just a week, but in Japan it will be the first movie to show using the all new 4DX setting. 4th Dimension affects include fogs, wind, odors, bubbles, strobe lights and more. We've already been pummeled with sound coming from all directions of the theatre, now to be graced with odors and wind, what could be better?

Read on. 

This might be cool, though it might be distracting. The movies are a place to become lost in the moment, which doesn't necessarily mean to enter the moment.

And of course it must be done with some level of concern for the movie goer . . . .