Looks like Facebook is suffering from the ad revenue doldrums. The giant social marketing sight sells ad space to a wide variety of companies, but most of these ads run along the side of the page and are next to useless. They have a horrible click through rate, becoming I suspect, nothing more than sky on the edge of the reader's mind. Facebook is getting increasing pressure to do something constructive with its ad platforms.
TLG uses Facebook but has found that ads on the side generate no revenue. Boosting posts seems to have a little more affect. The platform is great for all of us to connect, fans of C&C and producers and vaguely interested parties. But of all the avenues we use to 'get the word out' its and twitter are the weakest.
So there may be some truth to the face plant.
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