Almost literally, but not quite literally . . .
They've announced a very aggressive movie release schedule for a battery of super-hero movies, several of them untitled. ICv2 is speculating that one of these unnamed movies is Dr. Strange. That should be pretty interesting, but they must be careful to not make that indomitable wizard look a bit goofy.
It appears however, from insider info, that Dr. Strange is going to be the new Iron Man. Knowledge that audiences well grow tired of Iron Man and Robert Downy Jr isn't aging young means that they must revitalize the super hero movies. Entering into phase 3, Dr. Strange is up.
See the full schedule here.