Scott Thorne over at Castle Perilous does a weekly column for ICv2, a hub for all things in our hobby genre...comics, games, etc.
This week he gives us his take on Free RPG Day that just wrapped up on Saturday. Nice read, and will give you some insights on the retail side of these events. In fact I encourage everyone to read his weekly write ups if your interested in the business side of these things. He's good about putting it monetary terms so everyone understands the risks retailer, publishers and even end users take in scooping up this or that.
In this week's write up, he advised TLG to send more books for Free RPD Day.
Dang it Scott! :)