Young movie goers shied away from the theaters this year, an overall drop in 15% for movie goers 12-24. That's quite a few. The analysts have not quite determined whether it is a content problem, or if younger audiences prefer to stay home and watch the movie on the television, computer, iPad, phone etc.
More than likely it is a combination of both, with a heavy dose of price of movie thrown in. I took one of my youngins to the movies the other day and we spent $40.00 before we even sat down. That's a chunk of money for that. You can rent the movie on any number of platforms for half that, if you wait a few months, you can rent it for 5.00.
Of course I'm not sure how all that pricing would match with tickets 20 years ago. 5.00 was a lot of money in those days . . . but heck. Its still a lot of money.